Aether Skincare
Brand and Product Design
Challenge
The challenge for this project was to create the branding for a skincare brand with an alchemical theme. Assets include a logo, color palette, and font system, along with five branded products and their packaging, as well as a website homepage and product page.Process
The process involved creating moodboards and defining a target audience. Through the use of a simple primary color palette, monotone secondary palettes for individual products, and constellation illustrations, the brand takes on a high-end, ethereal feel designed for young women who prioritize health and self-love.
Challenge
The challenge for this project was to create the branding for a skincare brand with an alchemical theme. Assets include a logo, color palette, and font system, along with five branded products and their packaging, as well as a website homepage and product page.Process
The process involved creating moodboards and defining a target audience. Through the use of a simple primary color palette, monotone secondary palettes for individual products, and constellation illustrations, the brand takes on a high-end, ethereal feel designed for young women who prioritize health and self-love.
Lustrum Facial Cleanser and Vitalis Facial Balm Packaging
Lustrum Facial Cleanser and Vitalis Facial Balm Product
Sacred Dew Spray
Prima Materia Mask
Philosopher’s Glow Drops
Lustrum Facial Cleanser and Vitalis Facial Balm Packaging
Lustrum Facial Cleanser and Vitalis Facial Balm Product
Sacred Dew Spray
Prima Materia Mask
Philosopher’s Glow Drops
Aether Website Homepage and Product Page
Aether Website Homepage and Product Page
Aether Baggage Packaging
Result
The final brand identity is elegant and cohesive across products, packaging, and digital presence. Astrological illustrations—and subtle allusions to them within the logo—help reinforce the brand’s consistency and connection to its alchemical theme.
