No More

PSA Ad Campaign

Challenge

The challenge for this project was to design a social awareness campaign. Assets include a collection of three ads and their applications across traditional, digital, and interactive media.

Process

The process involved researching No More, a foundation dedicated to ending domestic and sexual violence by raising awareness, inspiring action, and driving cultural change. The three created advertisements focus on the issue of domestic violence, using a sincere, blunt, and straightforward tone to highlight that not all forms of abuse are widely recognized—and that no one deserves to suffer in silence.

Informational Copy

If a person throws something at you, even if they miss and fail to hit you, that is still an act of domestic abuse as the intention was there along with the act of intimidation.

Informational Copy

If a person hits something, even if they do not physically come in contact with you, that is still an act of domestic abuse as the intention was there along with the act of intimidation.

Informational Copy

If a person throws and breaks a personal belonging, even if it physically does not come in contact with you, that is still an act of domestic abuse as the intention was there along with the act of intimidation.

Instagram Posts

Instagram Stories

Instagram Posts

Instagram Stories Full-Display

Result

This final ad collection encourages viewers to educate themselves about the realities of domestic violence and urges them to shatter, smash, and break the silence by sharing their stories through an organization that offers a safe, anonymous environment.